All Work
Social Media Management Food & Beverage
·
Baobab Coffee Roasters
Baobab Coffee Social Launch
Launching a premium coffee brand on social media with zero existing following.
18K followers in 90 days
8.2% engagement rate
Capacity exceeded
01 The Challenge
Baobab Coffee was launching into the competitive specialty coffee market with no social presence and a modest budget. They needed to build community and drive foot traffic to their new Maboneng roastery.
02 Our Approach
We created a content strategy centered on the craft of roasting — behind-the-scenes reels, barista spotlights, and a weekly "origin stories" series tracing their beans from farm to cup. We focused on Instagram and TikTok with hyper-local targeting.
03 The Results
In 90 days, Baobab grew to 18,000 followers with an engagement rate of 8.2% — 4x the industry average. Weekend foot traffic exceeded capacity within month two.
They turned our roastery into a destination before we even had signage up. The social strategy was authentic — it felt like us, not like an agency. That's rare.
Ayanda Moyo
Founder, Baobab Coffee Roasters