Ubuntu Arts Documentary Series
A 6-part documentary series celebrating emerging South African artists.
01 The Challenge
Ubuntu Arts needed content that would attract international donors while authentically representing the artists and communities they support. Previous campaigns felt either too corporate or too informal.
02 Our Approach
We produced a cinematic documentary series that let the artists tell their own stories. Each 8-minute episode followed one artist from studio to exhibition, with production quality that matched international streaming standards.
03 The Results
The series reached 2.1 million views across platforms, was screened at the Durban International Film Festival, and helped Ubuntu Arts secure R4.5M in new funding commitments.
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