Veld & Vine Rebrand
A complete brand overhaul for a Stellenbosch wine estate entering the luxury tourism market.
01 The Challenge
Veld & Vine had a 20-year-old identity that no longer reflected their evolution from family vineyard to luxury destination. They needed a brand that could compete with international wine tourism players while honoring their South African roots.
02 Our Approach
We conducted brand workshops with the founding family, audited competitors across three continents, and developed a new identity system rooted in the concept of "cultivated wildness" — pairing refined typography with organic textures drawn from the Cape landscape.
03 The Results
The rebrand launched alongside their new tasting room. Within 6 months, direct bookings increased 340% and they secured features in Condé Nast Traveler and Wine Spectator.
Attention Co didn't just give us a new logo — they gave us a new identity that finally matches who we've become. The rebrand transformed how the market sees us. We went from "nice local vineyard" to being mentioned alongside the best in the world.
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