Media Buying Technology · TechBridge SA

TechBridge SA Awareness Campaign

A national media campaign positioning a coding bootcamp as the gateway to tech careers.

500 seats filled early

45% lower CPA

280% brand search increase

01 The Challenge

TechBridge SA needed to fill 500 seats across 3 campuses for their next cohort while shifting perception from "another coding bootcamp" to "the most credible tech education in South Africa."

02 Our Approach

We executed a mixed-media campaign combining digital (programmatic, search, social) with strategic out-of-home placements in Johannesburg, Cape Town, and Durban. Creative featured real graduates and their career outcomes.

03 The Results

All 500 seats filled 3 weeks ahead of deadline. Cost per enrollment dropped 45% compared to their previous agency's campaigns, and brand search volume increased 280%.

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